Many studios are also waking up to the realization that movie stars can get a picture made, but be bad for business. Jeffrey Katsenberg, top executive for Disney and Dreamworks writes:
“Movie stars were bad for business. Unreasonable salaries coupled with giant participations comprise a win/win situation for the talent and a lose/lose situation for us. It results in us getting punished for failure and having no upside in success.”
Usually the first week's domestic release of a horror movie lands as the 'Number One' movie at the box office, and then drops in rankings for the next several weeks, but continues to make money in DVD sales and rentals, International sales and world-wide television. There is an undeniable major core of horror movies fans that will see every and any horror movie released. Simply put - horror pictures make money!